The Effects of Google Algorithm Updates on SEO
The principles of SEO writing changed when Google introduced an algorithm shift in 2013. In the event you’re a freelance author that focuses on supplying this sort of content, then following are a few of the vital things to remember.
Keywords are not the focus anymore. This is because after Google went through a great deal of data, their research team found that ranking a website highly only on targeting keywords is not difficult to do. They also realized that spammers use this trick and thus churn out a great deal of garbage content. Thus, the search engine created the principles of ranking the sites tougher predicated on churned content along with also the targeted keywords. They require variety in the content you provide and the keywords you use. They also demand you to begin employing branded anchor text.
The changes in Google algorithms require that you do not utilize one keyword in your anchor text repeatedly. For the same reason they require that you don’t use some keywords targeted in the content to fill your website, they don’t want you to the same in the anchor text. They need that you are creative and utilize variety. You shouldn’t use a specific match anchor text, and spam websites are famous for this. Most of the exact anchor text does not use correct grammar. However, because there are lots of searches conducted for these words, most spammers still use them.
The logic behind this is that no legit company like linknow media reviews wants any misspelled or grammatically incorrect. If you are doing this, you risk the sinking of your site’s rankings.
The most recent upgrades in Google algorithms would be to penalize the sites which use SEO tactics that are illegal and reward those that serve their traffic well. The main objective of these updates was to reduce the spamming and hacking while offering webmasters the tools they needed to fix sites that were hacked.
The key point is that Google is tracking how you build backlinks and you might be in hot soup should you have many non-relevant or low carb backlinks to your site. Google is also be monitoring how quickly you come up with your baclinks. Google raises a red flag if your website is new and you get spikes all of a sudden. It might ignore your backlinks and will likely sandbox the website.
The above points are the different ways in which Google Algorithms have impacted SEO which any SEO firm should be conscious of. The primary idea is that it is getting more difficult to rank highly in SERPs that opens opportunities for digital advertising and web design firms like Linknow media bbbwhich offer quality Linknow reviews and articles.