Business Success: Press Release Benefits to Your Business
Press releases are considered as valuable, time-tested tool used in generating earned media coverage, increasing sales and spreading the message of the company, given that right strategic planning in your stories, messages and pitches are created, posted and reinforced. It is critical to pay attention to details especially when you are trying to get national media outlets in covering your news. Remember that individual pitching is more effective in gaining positive results than mass pitching. To start the press release itself, you need to know and identify what news or stories are you sharing that may include launch of new products or services, unique statistics, major milestones, company stories, events or news-jacking.
If your product is unique, it is more likely successful in getting a high pitch. If you have enough customers or large number of user, you can conduct poll and get statistically significant numbers that you can utilize in generating earned media coverage for your company. Use these to your advantage to increase your chances of being cited and re-cited throughout the internet and even with links routing users to your website, because reporters really love new, fresh, unique and compelling stats for their articles. Your major milestones can also be use as an opportunity to create your pitchable moments such as hitting one million dollars, gallons or units of your product. Company stories can also be used in generating higher pitches such as stories evolving around your activities for a social cause or exemplary company culture. If you are hosting an event that will provide value to your target audience and successful people will be speaking, reporters will likely be there as well. Your educated perspective or potential solution to something going on in the news could also be your best pitch-generating topic. There are topics which are hard to pitch such as new hires or promotions, new versions of your product and web redesign. If you’re done creating your best and interesting news or story, then it is time to tell the story, and this is when press release enter the picture.
The nature of press releases that catch the attention of journalists or reporters are negative or bad news, something that pisses off, something extraordinary or unique, something that is associated with current events, and something trending and in-fashion. Some stories or news can become pitchable even though it is not made into full-fledged press releases, because journalists can receive it by just sharing them as a blog post. Press release distribution services can actually make your life easy because a press release distribution company will be the one to create links of various press releases, creating thousands of impressions. We can definitely help you with press release distribution services.
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